The film ‘Sexy Beast’ is evidently trying to engage the
audience immediately of the main character’s personality and behaviour. The common target audience is middle aged men
as they can relate to what they wish their life was like and the lifestyle they
wish to live.
The scene first starts with a non-diegetic voice over which
makes the character speaking sound arrogant, carless and rude, because we
cannot see his face this forces the audience to focus on what he has to say.
There is also diegetic cricket sound effects behind the voice over, this leads
the audience to believe that the character is in a deserted location in the
middle of nowhere, perhaps on holiday. This creates enigma codes so the
audience questions what is the characters reasoning for being at this location.
The titles used in the opening sequence do not contrast well
with the image behind. The bright pink font looks cheap and doesn’t look like
much thought has gone into them. However, they do stand out as they look like
they’re not supposed to be there, there’s too much happening in the imagery so
it forces the audience to acknowledge the titles. They link with the narrative
to propose the humour sense of the film as they seem fun and bright, which
relates to the man by the pools lifestyle of being completely careless and
relaxed. The shots are slow paced and which implies nothing dramatic or
significant is about to happen, which rules out the option of the genre being
action, but doesn’t give us too much information on the actual genre of the
film.


Well done, some good analysis of the techniques used. T- Consider specific appeal to target audience. Consider showing this to a test audience to gauge their response.
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